Tracking
the foundation
- GA4
- GTM
- Data layers
- Consent
data can be overwhelming.
let’s fix that.
Samantha Noon — Data Analytics Manager & Senior Data Analyst
Open to new roles
01 — Featured build · User Journey Mapping
Follow the journey.
Every company asks what actually leads to a sale. This build answers it, from first click to purchase.
© 2026 Samantha Noon · Proprietary work, shown for portfolio review only. Not to be copied or recreated.
- Journeys mapped
- 457
- Buyers traced
- 45
- Revenue attributed
- $78.4K
- Channels compared
- 8
Click any image to see it full size
- GA4
- BigQuery
- Client & User ID
- Attribution
- UTM
- Friction detection
Sample dataset · 2026
Want this for your site? ↗
02 — Dashboards
Numbers people open.
⤢ Click any dashboard to see it full size.
Google AnalyticsSample data
Tableau · Looker Studio · GA4( mock data, real thinking )
03 — AI projects
Built with AI, too.
Tools that take the slow parts out of the work.
⤢ Click to enlarge
Document Snapshot
PDF · LiveBuild Radar
Email · LiveLast Call Arcade
Just for fun
04 — What I do
The full stack.
01
02
Journeys
who did what, and why
- BigQuery
- Attribution
- UTMs
03
Dashboards
numbers people open
- Tableau
- Looker Studio
- Power BI
04
SEO
found, then chosen
- Core Web Vitals
- Keywords
05
Applied AI
the busywork, done
- Agents
- Automation
- LLM analysis
06
Reporting
insight to action
- SQL
- Adobe Analytics
- KPIs
05 — About
Hi, I’m Samantha.
I’m a Data Analytics Manager and Senior Data Analyst who sits where marketing, engineering and leadership meet. I set up the tracking, check that the numbers hold up, and then build the views that help teams decide what to do next. My background in communications and digital media (M.A., SCAD) shapes how I present data: clear first, clever second.
06 — Contact
HELLO
hiring for analytics?
let’s talk.
codernoon@gmail.com